"Academic Publication Advertising"
Companies are experimenting with various techniques to market their products and deliver them to more people. The advertisement is one of them. Through various channels, the product is advertised with paid or free of charge, so that masses are informed about the product.
In the world of academia, the readability and availability of publications, which are the most basic products of academicians, gain importance from day to day. If the information remains in dusty shelves so this unreachable information is useless. Innovations offered by academic publications, the added value of literacy and the benefits to the society need to be accessible to a wider audience. Authors try to use various methods to make their publications reachable by a wider audience. At the Firstly, authors put their publication on their personal web pages to increase their access. It is aimed both to list their own publications and increase the number of addresses to be reached. The second method is sharing the publication in "researchgate", "academia" and etc. web sites for the access of researchers interested in these issues. As there are more researchers on these platforms, publication becomes more useful and more likely to be cited. The third method is to share the publication itself or its link in social media platforms, such as "linkedin", "twitter" , "facebook" and etc. , which are not very related to academic world. It is intended to increase the accessibility of publications by applying many more methods, such as these. Several years ago, "Academic Publishing Accessibility Optimization" methods, such as the Search Engine Optimization (SEO) methods that were launched to make websites more prominent and more accessible in search engines, are beginning to be developed. I do not know if this concept exists in the literature at the moment but it is certain that in the next period this concept will be in the life of the academic world.
Ömer AYDIN, 07/09/2017 10:35:00 , İzmir Turkey